Good design is a visually, physically, and memorably pleasant experience.

While people may notice and appreciate a good design for its aesthetics or ergonomics, everyone recognizes bad design when they have to deal with it. It leaves a much deeper impression when something doesn’t work the way it should, turning ordinary tasks into overwhelming asks. 

My goal as a designer is ultimately to create solutions that tend to people's needs and make their lives easier. In an age of overconsumption, I strive to design with intention and make products with uncompromised aesthetic and user experience, prioritizing material usage, longevity, and disposability to offer better options for both people and planet.